HOW TO USE PARTNERSHIPS TO ACQUIRE CUSTOMERS EFFECTIVELY
RYAN WARDELL, CEO & Founder of the StartupSauce Academy
Partnerships are a low-cost, scalable, repeatable way to get new leads each month, for both bootstrapped and funded SaaS startups alike. Leads from partners tend to convert better than leads from other marketing channels too. And yet, most SaaS founders tend to overlook Partnerships. In this talk, Ryan shared strategies for building and maintaining a network of referral partners from his own experiences, as well as insights from the SaaS founders in his community.
He sold his previous startup in 2012 and has mentored in growth and marketing for startup accelerators in the US, UK, Germany and Australia. He is an expert in SaaS marketing, especially cold email outreach, partnerships and conversion rate optimization.