Georgiana Laudi, SaaS Growth Advisor & Co-founder of Forget The Funnel
Talk Description:
It doesn’t matter if your SaaS is sales-led, marketing-led, product-led, or engineering-led: your company will thrive when you’re customer-led, above all else.
The talk will cover:
What is Customer-Led Growth
Customer-Led vs Sales, Product, Marketing-Led
Customer Research
Mistakes too many B2B SaaS founders make
Hiring
About Georgiana Laudi:
Georgiana has built best-in-class brands from the ground up. She’s been in the trenches as a growth practitioner & leader, figuring out what works and what doesn’t. What she’s learnt after helping to grow dozens of multi-million dollar SaaS companies is that the answer to nearly every growth-related challenge you or your team experiences can be found in your customers. You just need a process for gathering customer insights and operationalizing them for your team to turn them into revenue-generating customer outcomes.
