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OUTBOUND SALES MISTAKES EVEN SMART LEADERS MAKE​​

AARON ROSS, Co-CEO of PredictableRevenue

Aaron Ross

For every company interested in growth there comes a time when outbound sales becomes a necessity to bring in new revenue. But while scores of companies have had success with outbound, outbound teams still struggle with a number of common mistakes. Even the most seasoned outbound leaders – those navigating tight timelines, ambitious goals, and junior reps – struggle to nail every element required for outbound sales success. That’s why we’ve gathered those mistakes, and how to avoid them.

Aaron Ross is the author of From Impossible To Inevitable (ranked 8th best startup book of all time) and Predictable Revenue (called “The Sales Bible of Silicon Valley”) about sales systems that helped Salesforce.com, Twilio, Zuora and other companies create billions.

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