HOW TO CREATE STORIES AND BUILD RELATIONSHIPS WITH THE MEDIA
CATHY WHITE , Founder & Director at CEW Communications
A story in the right publication for the audience you want to attract can help build awareness of your brand over time, but can also be a useful way to support multiple objectives for your business. But finding your voice, the right angle and the best journalists to pitch takes time. In this session, Cathy shared how you can establish your narrative and the best practices for working with the media.
Cathy specializes in communications for tech startups and the wider ecosystem that supports them. She founded CEW Communications at the end of 2016. In 2018 the agency was recognized as one of the UK’s top 100 small businesses by Startups.co.uk.